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Mónica Ceño Elie-Joseph  received a Bachelor of Arts in Art History from the Complutense University in Madrid. She lived in New York for a few years and worked at the MoMA and the Guggenheim in New York.


Back in Madrid in 2000, she began to collaborate as a writer for publications Vogue España, Vanidad and Kapital Magazine and soon decided to create The Lab Room, a beauty day spa that revolutionised the traditional beauty salon concept. A multispace for beauty and image, with beauty boutique, djs, art exhibitions and beauty services altogether. In April 2007, Mónica published “Desnudas, Aprende a quererte tal y como eres” (Aguilar 2007). The book, which stayed on the top ten list in Spain for several months, explains to women on how to bring out the best of themselves with basic rules of exercise, healthy eating, fashion style and image, and exclusive natural beauty recipes. The Lab Room Beauty Collection, a niche cosmetic brand was created in 2004. Mónica likes to define her products as emotional cosmetics that transforms you on the inside and the outside, thanks to their Botanical and Aromatherapy synergetic formulas. In september 2008 she launched her collection of parfums and candles. Cosmopolitan Magazine nominated her in 2009, 2010 and 2012 to the prize of best female entrepreneur. In February 2015 she was appointed skin expert & beauty coach by Loreal Paris. She has worked for several companies as a beauty and perfume consultant and has created the in-house amenities and perfumes for luxury hotels. She is devoted to making this world a better place in which beauty becomes a departure point to reach balance and emotional happiness that shows inside out.